The basics This styling crème unlike any other provides flexible body and pliable style support as it creates incredible texture. The benefits RUSK® Wired™ Flexible Styling Crème lifts, shines and creates soft, gravity-defying body on dry hair; on wet hair, it eliminates frizziness and maintains moisture while blow-drying. The uses Provides pliable style support and flexible body. The bottom line For anyone desiring modern movement and texture.