The basics Easily activate and define curls while hydrating hair.  The benefits Moroccanoil® Curl Defining Cream is one of the most popular products for curly hair.  The uses Features an advanced heat-activated technology that provides a curl memory factor to fight frizz and create well-defined, natural-looking, bouncy curls that last. The bottom line Winner, Curl Defining, 2019 Allure Readers' Choice Awards.