The basics Love the look of a full coverage, last-all-day lip, but hate the crazy dryness that comes with it? Then thank goodness for Cheek-n-Lip Color.  The benefits Long-wearing Non-drying Applies smoothly and dries quickly The uses Each shade goes on wet and quickly dries to a fine, matte finish. Cheek-n-Lip stands up to everything the day brings your way.  Neither breakfast, lunch, nor dinner stands a chance against this long wearing formula.  The bottom line It won’t wreak havoc on your lips because it’s formulated with hyaluronic acid to help keep them hydrated for a comfortable wear.