The basics Designed in 1927, the Brannock Device is a must whenever proper footwear fitting is essential. The benefits The device's accuracy, quality construction, and simple, yet completely functional design, is what has made genuine Brannock measuring devices the standard in the footwear industry. The uses If the arch of the foot is not positioned properly in the shoe, the foot will become fatigued and uncomfortable. The bottom line Be sure to specify whether you'd like the Men's or Women's measuring device so we can send you the correct product!