The basics Our timeless Color Cake Foundations are formulated with water-activated ingredients that hydrate into a creamy foundation, offering a refined, matte finish for face and body. The benefits Foundations provide light to medium translucent coverage and can be layered for more opacity.  The uses They are ideal for body, beauty, character, dance, cosplay and stage makeup. The bottom line Color Cakes (also commonly referred to as “pancake makeup”) apply wet, then set as they dry, requiring no setting powder. Expect 25-100 applications.