The basics This effective 2000 watt professional hair dryer gently dries hair from the inside out with far infrared heat.  The benefits The comfortable rubberized body eases the strain of styling. The uses Ceramic technology helps you to create smooth, silky hair. Instant cold shot button locks in style and shine.  The bottom line The narrow barrel provides maximum air pressure to speed up the drying process. With 6 speed/heat settings, the Ceramix Xtreme can be customized to the texture and length of your hair