The basics American Crew Forming Cream provides a medium and reliable hold as well as a natural shine. The benefits Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair, with a holding agent that encourages firmness, body, and fullness to the hair, softens and swells the hair shaft making hair appear thicker. The uses Work a small amount evenly through damp or dry hair and style as desired. The bottom line Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine.