The basics Add thickness and shine with American Crew Firm Hold Styling Gel. The benefits Provides very high hold with a high shine, prevents flaking, avoids drying the hair and scalp, allows for easier distribution through hair. The uses Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone. The bottom line This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp.