The basics Get the texture and definition you're after with American Crew Defining Paste. The benefits A rich emollient with moisturizing properties, provides a pliable hold, gives hair a thicker and fuller appearance. The uses Emulsify between palms and work a small amount evenly through damp or dry hair and style as desired. The bottom line Medium hold with low shine For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths.