Beauty and performance makeup made in the USA, and relied on by professionals around the world. We have been firmly planted in the beauty industry since 1927. The seeds were first sowed when founder Mehron Melik created a line of rouges and pomades in the heart of New York’s theater district. Mehron quickly became the go-to makeup brand for the glamorous leading ladies of the stage and screen. Frequent clients included such starlets as Lucille Ball, Lena Horne, Mia Farrow and Barbara Streisand.