GATSBY brand was born in Japan in 1978. Now GATSBY continues to expand its presence as the most well-known standard men’s cosmetics brand favored by young men for day-to-day use. To fulfill men’s fashion sense, GATSBY has developed a broad range of categories and products that cater to all kinds of grooming situations in daily life. Since the very beginning, GATSBY's mission has always been "to support men around the world to achieve their aspirations".