Fiebing's has been manufacturing high-quality leather care and horse care products in Milwaukee, Wisconsin since 1895. One of the first products that Fiebing manufactured was Saddle Soap. Fiebing's Saddle Soap soon became so popular that the U.S. Cavalry at Fort Riley, Kansas used it exclusively to clean and preserve their saddles, tack, and other leather equipment. Due to the overwhelming use of Fiebing products by the Cavalry, the company designed a logo portraying a mounted Cavalryman; a logo that stands to this day.